Your sales marketing strategy tells your story. And every great story needs a great storyteller.
What if we told you that Marketing has a formula?
Marketing’s formula is storytelling.
Dating back thousands of years, humans have been telling stories forever. Carrying traditions, passing on testimonies, and just simply entertaining these stories have molded the world and human race we see today. Storytelling is undoubtedly the most effective way of communicating, so why wouldn’t you use storytelling to market your business?
Your team here at Splash Omnimedia uses storytelling for everything we do. From the emails, we write to the websites we design, and even photos we post on Facebook, we use marketing’s best-kept secret: Storytelling. Developed during the strategic planning process, your messaging framework is spelled out. This gives you the dos and donts when it comes to how your brand should interact and speak to your customer.
Now you might be thinking, there is only so much we can say about my business. And you’d be right in saying that, but storytelling in business isn’t about your story as much as it’s about becoming part of your customer’s story. If you’re ready to stop hard selling and take a dive into marketing that truly makes a difference, Let’s Talk.
The more you know about your intended audience and what makes them tick, the better equipped you will be to shape a compelling story that motivates them to take action.
Completing detailed buyer personas during the strategic planning process will enable our team to be more intentional as we shape content that addresses your customer’s specific needs, behaviors, and concerns. This ultimately ensures that your brand is meeting your customers where they are in their buyer journey. This deep understanding also allows for your marketing to speak directly to your customers using slang they know, understand, and need to hear at their stage in the sales funnel.
Leading off your strategic marketing plan, analyzing your Strengths, Weaknesses, Opportunities, and Threats gives you a good picture of where you are today. In order to head in the right direction towards your goals, you’ll need to know where you are starting from. Guided by your dedicated strategy team here at Splash, we will walk your team through an in-depth analysis of your brand’s current positioning before starting any strategies. This deep dive starts with your SWOT Analysis, getting a good idea of what’s working well, and what’s not so good, where you want to go, and what might get in your way gives the team an open book to work from when crafting your strategies.
Today, your consumers are more informed than ever. With the answer to any question a few clicks away, 85% of the traditional sales process is done before you even get the chance to talk to someone. Your customers are wanting to feel valued and empowered to reach their goals through the value you offer digitally. This idea of offering value to attract customers is called an Inbound Marketing Strategy.
Unlike outbound or disruptive marketing, which interrupts your audience with content they don’t necessarily want. An inbound marketing strategy focuses on bringing value to your customers through carefully curated pieces of content. Whether that is a buyer’s guide or 5-steps to success pdf, offering something helpful is perfect for starting a relationship with them. Inbound Marketing is a proven way to grow your organization by way of building meaningful and lasting relationships with your customers, prospects, and clients.
We can all agree that customers are a business’s most valuable and most important asset. So, keeping all of their information easily accessible in a Customer Relationship Manager (CRM) is a top priority.
From your customer’s perspective, it should feel as if they are doing business with a single company, not a jumbled mess of different departments. Without a well-organized and user-friendly CRM, you run the risk of slowing down your team and confusing your customer.
If you find yourself on the jumbled mess side of sales contacts, you’re not alone, we’ve all been there before, but now that you recognize that you are, it’s time to do something about it. Let’s Talk.
Specific, Measurable, Achievable, Realistic, Timely (SMART)
The more you know about your intended audience, The easier it is to get their attention.
A well-defined strategy allows you to estimate results and reach clearly defined goals
We want to get to know you and your business.
A roadmap to get you from where you are to where you want to be.
You can relax knowing a full team of experienced professionals are handling your marketing.
Where do you want to be?
Once your organization has an understanding of where you are and where you would like to be, specific goals can be set to achieve that next level of success.
Without a cohesive strategy, your sales and marketing might all be for nothing. At Splash Omnimedia we believe that you are either growing or dying and that growth is a result of clearly defined goals and a strategy to achieve them.
Sales are the heart of any business because without a steady stream of new paying customers you are dead in the water. That’s where marketing comes in.
Sales and marketing campaigns that produce outstanding results don’t just happen by chance. They’re the result of goal-centered strategies that have been executed and measured to deliver optimal performance.
Savvy companies realize their marketing and sales strategies are the single most important plan behind their overall business plan. Getting these two operations working seamlessly toward the same strategic goal is the true difference between growing or dying in a business
But building a strategy can be difficult, especially if you’ve never done it before. Juggling multiple channels of input and output is a daunting task. This is why we oftentimes see well-intended businesses pushing through this crucial planning phase to start getting results and missing the true goal they had in mind.
Our team at Splash Omnimedia lives for this challenge! With experience from hundreds of tailored strategies under our team’s belt, we understand what you’re going through and what it takes to get you growing again. Let’s dive deep into your custom strategy and work together towards your goals. Let’s talk.