Splash Welcomes Logan as Director of CMT Services
Elevating Client Strategy with New Leadership
At Splash Omnimedia our mission has always been to help brands grow through meaningful strategy, creativity, and results-driven execution. Today, we’re excited to announce a bold step forward in that mission by welcoming Logan Richardson as our new Director of Complete Marketing Team Services.
Logan joins us with more than a decade of marketing leadership experience in industries including retail, e-commerce, and media. Her appointment comes at a pivotal time, as we continue to grow our Complete Marketing Team services, a fully integrated solution designed to meet the evolving needs of today’s businesses.
This isn’t just a new hire. We’re growing our team to better support our clients and strengthen our presence as a leading full-service marketing agency in South Carolina.
Meet Logan Richardson: A Proven Leader in Strategic Marketing
Logan Richardson isn’t new to building scalable marketing operations. Prior to joining Splash, she served as Director of Marketing at Palmetto State Armory, where she led cross-channel campaigns, event strategy, and media planning for a national brand. Her role spanned complex campaign ecosystems, sponsorships, high-impact brand initiatives, and marketing operations.
“After nearly a decade leading marketing for a national brand, I’ve seen the power of aligning strategy and execution,” Logan said. “Splash’s Complete Marketing Team model brings that same focus to every client partnership, and I’m eager to help our clients achieve meaningful growth through clarity, collaboration, and results.”
Her career began in media, working with respected organizations like WACH FOX and Colonial Life Arena, where she gained hands-on experience in media relations, sponsorship activation, and event marketing. This background gives Logan a unique, 360-degree perspective on both client strategy and tactical execution — a rare combination in agency leadership.
Why the Complete Marketing Team Model Sets Splash Apart
At Splash, we believe modern marketing shouldn’t be fragmented. That’s why our complete marketing team services are structured to give clients a unified team of strategists, content creators, media buyers, designers, and project managers. All of which are aligned under one strategic vision.
Unlike traditional agency models where execution is siloed or outsourced, the CMT approach is different. It’s built to:
- Strengthen brand consistency
- Provide measurable outcomes
- Reduce the internal burden on clients
“This role directly supports our mission of powering organizations to win,” said Senior Partner Mike White. “Logan brings the kind of leadership that helps great teams become even better.”
Whether clients need help with digital advertising, SEO, content marketing, video, or full-scale rebranding, the Complete Marketing Team model allows them to grow with a trusted, strategic partner, not just a vendor.
How Logan’s Experience Strengthens Our Client Strategy
As Director of CMT Services, Logan will lead the strategy, structure, and success of our most collaborative client partnerships. Her focus includes:
- Scaling marketing systems that are practical and measurable
- Mentoring cross-functional teams across creative, strategy, and media
- Developing leadership pathways and improving operational workflows
- Ensuring every client initiative directly supports business growth
“She’s led marketing for a national brand and understands what clients need from a true marketing partner,” noted Senior Partner Matt Thompson. “Her experience, perspective, and approach fit perfectly with where Splash is headed.“
Her leadership style is rooted in connection, clarity, and performance — three values that align directly with Splash’s commitment to partnership and long-term growth for our clients.
Marketing Trends in Columbia and Lexington SC: Why Now Matters
Marketing in the Midlands is changing fast. Businesses in Columbia, Lexington, and across South Carolina are increasingly looking for partners who offer integrated marketing agency services — not just piecemeal tactics.
According to the South Carolina Department of Commerce, the state continues to see strong growth in sectors like manufacturing, distribution, and small business, all of which rely on effective, scalable marketing strategies.
With the rise of AI tools, CRM systems, and analytics dashboards, the demand for experienced marketing leadership in Columbia, SC has never been higher.
Logan’s arrival positions Splash to meet that demand with confidence and proven capability.
What This Means for Our Clients and Community
Logan’s leadership will help ensure that Splash continues to deliver not only exceptional client experiences but also strategic outcomes that move the needle.
For our clients, this means:
- Faster execution and clearer planning
- Deeper strategic collaboration
- Greater alignment across channels
- More meaningful marketing outcomes
For our community, it’s a sign of continued investment. As a Lexington-based marketing firm, we’re committed to hiring top-tier talent and growing in a way that supports both regional and national clients.
“This isn’t just a win for Splash,” added Mike White. “It’s a win for our clients, our team, and the local business ecosystem.”
Explore the Power of Full-Service, Integrated Marketing
If your business is looking to grow — whether through brand development, content marketing, media strategy, or digital transformation — Splash Omnimedia offers a proven approach through our Complete Marketing Team services.
We serve as an extension of your internal marketing department, or as your entire outsourced solution, giving you access to:
- Strategy & consulting
- Web design & development
- Video & content creation
- Media planning & advertising
- Social media management
- Reporting & analytics
All delivered by one cohesive team.
Want to learn more about how it all works? Contact us here.
Connect with Logan and the Splash Omnimedia Team
As we look ahead, we’re excited about the next chapter. One that includes stronger partnerships, more measurable outcomes, and the continued growth of our CMT division.
Logan Richardson’s appointment signals our commitment to client success, strategic evolution, and building marketing systems that truly work.
If you’re ready to explore what Splash can do for your business, don’t hesitate to reach out.
